Toyota and Honda top automotive brands in consumer perception

Automakers spend billions of dollars to promote their vehicles and build brand awareness. Yet, marketing alone does not shape consumer perception without a clear connection to the vehicles in the showroom. In the latest Auto Pulse survey conducted by the Consumer Reports National Research Center, Toyota and Honda brands ranked first and second, respectively, by dominant margins over all others. Likewise, the vehicles from those brands have consistently performed well in our testing, often ranking among the best in their classes, and have been mostly at the top of our reliability ratings over the years. Lets your journey with world car brand.............

Monday, August 24, 2009

ASTON MARTIN

2010 Aston Martin DBS Volante
We knew the Aston Martin DBS Volante was going to break cover in Geneva next week, but thanks to a broken embargo (not us, we swear), we’re able to talk about it before we see the roadster at the auto show.
The DBS Volante is powered by the 6.0-liter V12 engine also found in the DBS coupe. In both applications, the powerplant pumps out 510 bhp and 420 lb ft of torque. This helps the Volante make the 0-62 mph (0-100 km/h) sprint in 4.3 seconds and hit a top speed of 191 mph. The topless DBS also comes with carbon ceramic brakes and a six-speed manual transmission or automatic six-speed ‘Touchtronic’ option is also available.
2009 Aston Martin Rapide Preview
After Prodrive got in charge over the Aston Martin company they have announced big plans for the future. One of them is to put into production the Rapide Concept that was unveiled in 2006 at the North American International Auto Show. The Rapide will go into production in 2009 and will compete with the Porsche Panamera, Mercedes-Benz CLS-Class and Maserati Quattroport
2009 Aston Martin V8 Vantage
Aston Martin’s V8 Vantage – originally launched to widespread critical acclaim at the Geneva Motor Show in 2005 – is to receive significant technical enhancements, reaffirming the car’s position as one of the world’s most desirable and exhilarating sports cars.
While the universally distinctive and award-winning shape of the V8 Vantage is retained, the car benefits from a number of technical changes which include significantly up-rated engine performance from a new 4.7 litre power unit in both Coupe and Roadster variants. Other changes include revised dynamics to take full advantage of increased power and torque availability, improved Sportshift™ transmission software and a new sports suspension option.
2009 Aston Martin Vantage GT4
Aston Martin revealed today the 2009 specification Vantage GT4 ased on Aston Martin’s new 4.7 liter V8 Vantage. The Vantage GT4 is built to FIA GT4 regulations, and is a replacement for the V8 Vantage N24 racer. It is priced at $143,000 and will be available starting January 2009.
The Vantage GT4 is powered by the latest 4.7 liter V8, with the engine management system recalibrated for race use. It also has a free flow exhaust system and air filters, and the standard V8 dry sump lubrication system is retained, helping to prevent oil surge during cornering. Aston didn’t release any new horsepower figures, but with the software and airflow upgrades, expect there to be a few more ponies than than the Vantage road car’s 420 hp that are also on tap quicker. The engine is mated to either a six speed manual, or a Sportshift transmission with paddle controls.
2009 Aston Martin LMP1 Car
Aston Martin won the GT1 class in the 2007 and 2008 24 Hours of Le Mans races with the DBR9, and now Aston has set its sights higher this year. It’s abandoning the GT1 class to focus its efforts on the faster LMP1 class and the overall win.
The car is based on the 2008 Charouz Racing System Lola, and power will come from the same production-based Aston Martin V12 engine that was used in the DBR9 that won in 2008. Although all car companies would like to win at Le Mans, this would be especially sweet for Aston Martin. Fifty years ago, Carroll Shelby and Roy Salvadori brought Aston an overall win on the French circuit in a DBR1.
2009 Aston Martin One-77
Aston Martin brought two mockups of the One-77 to Geneva. Between the full size styling model, and chassis and powertrain skeleton, we know have a pretty good idea of how the £1 million (about $1.4 at current rates) supercar will shape up.
The One-77 is powered by a 6.0-liter V12 engine (same from the DBS, DB9 and new V12 Vantage) that delivers 700 hp. With a projected weight of 1,500kg the One-77 should be very quick (Aston predicts a 0-60 time of 3.5 seconds.) Aston also says the engine will be able to pull the car to a top speed beyond 200 mph.
2009 Lagonda Concept
Aston Martin revealed today its concept that will bring back the Lagonda brand. The concept’s styling seems to blends elements of a traditional sedan, SUV and others cars from Lagonda’s history.
Aston Martin CEO Dr. Ulrich Bez sees the Lagonda brand as a way for Aston Martin to branch out into other markets. “Aston Martins are pure sports cars… they are limited in their usability mainly because of the low ground clearance.” Bez says the rebirth of Lagonda must be suitable for or countries that do not necessarily include traditional urban areas. That also means the Lagonda will be geared less for all-out performance, and more about multiple terrains. “We do not intend to claim a lap record around the Nurburgring because there is no point in doing so.”
2009 Aston Martin V8 Vantage Roadster
There are certain car companies that absolutely understand what it means to be a driver. Aston Martin is one of them. When Aston decided that it needed to branch out into SUVs for customers who live where the roads are not paved, it reintroduced the Lagonda brand rather than pollute the Aston name.
Aston Martin only builds sports cars, and it builds them by hand.
The V8 Vantage Roadster that arrived on our doorstep came with a $154,035 price tag (base for a is $134K). For that price we instantly become a member of an exclusive club that mixes rich racing history with modern graceful styling.
2009 Aston Martin V12 Vantage N24
If Aston Martin is going to install its largest engine in its smallest car, then of course it will the car racing. The Aston Martin V12 Vantage got a few minor tweaks to get ready for the Nürburgring 24 hour race on May 23 and 24. Aston says the V12 Vantage race car will be close to production model, with only essential safety modifications, reduced weight and re-tuned suspension. The car has not had any additional aerodynamic enhancements.

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