Toyota and Honda top automotive brands in consumer perception

Automakers spend billions of dollars to promote their vehicles and build brand awareness. Yet, marketing alone does not shape consumer perception without a clear connection to the vehicles in the showroom. In the latest Auto Pulse survey conducted by the Consumer Reports National Research Center, Toyota and Honda brands ranked first and second, respectively, by dominant margins over all others. Likewise, the vehicles from those brands have consistently performed well in our testing, often ranking among the best in their classes, and have been mostly at the top of our reliability ratings over the years. Lets your journey with world car brand.............

Friday, August 21, 2009

FORD

2010 Ford Ranger Sport
Ford announced today the 2010 Ranger Sport that will go on sale this summer with unique standard safety technologies, including Ford’s AdvanceTrac with RSC – the world’s most sophisticated electronic stability control system that helps prevent skidding and rollovers – and combination side air bags.
With 2.3-liter I-4 engine, the Ranger offers unsurpassed pickup fuel economy with an EPA-estimated 26 mpg on the highway. Ford has more U.S. government 5-star safety-rated vehicles than any other brand and more IIHS “Top Safety Picks” than any other automaker.
2010 Ford Flex EcoBOOST in Boulder
The Ford Motor Company was gracious enough to invite the Top Speed staff to beautiful Boulder Colorado to try out the all new, more powerful FLEX with ECOBOOST in the perfect driving environment. This new vehicle combines the retro boxcar that started appearing on streets last year with the American automaker’s latest innovation in gas saving technology, the best part is, it hauls butt. By utilizing a turbocharged and direct injected V6 engine, Ford’s marketing department is claiming to get V8 power with six cylinder fuel economy, they were right. The FLEX with ECOBOOST that we drove through the mountain roads made 350 HP and made the crossover feel like a proper sports car at times.
2009 Ford Flex
The new Ford Flex crossover is a game-changer. It’s the first vehicle of its kind that combines seating for seven, interior spaciousness and surprising features with a striking design that looks great on the road and at home for today’s modern American families,” said Mark Fields, Ford’s president of The Americas, as he revealed the new vehicle at the 2007 New York International Auto Show. “The Flex builds on Ford’s leadership in crossover vehicles, which is the fastest-growing part of the auto market today.”
2009 Ford Escape Hybrid
Ford has announced at the the Washington Auto Show and Automotive News World Congress in Detroit that its hot-selling compact SUV, the Ford Escape will become more fuel efficient, more powerful and more connected for the 2009 model year.
Ford also announced that it is expanding its commitment to biofuels by adding three additional vehicles to its E85-capable flexible fuel line-up for 2009 – the E-Series van, as well as the standard and extended-length models of the Expedition and
Lincoln Navigator SUVs. These additional product actions are part of Ford’s sustainability strategy, which also includes high-volume introductions of EcoBoost gas turbocharged direct injection engines.
2009 Ford Focus Coupe-Cabriolet
Ford will present at the Geneva Motor Show the 2009 Focus Coupe-Cabriolet, a true four-seater that combines a high emotional appeal with "must have" means for everyday use: With the roof closed, new Focus Coupe-Cabriolet offers a best-in-class luggage capacity of 534 litres. The Coupe-Cabriolet version joins the three-door, four-door, five-door, wagon and sporty ST models. It will be manufactured at the Bairo plant of Pininfarina, Ford’s partner in designing, engineering and building the Focus Coupé-Cabriolet.
Under the hood there is a range of Duratec petrol and Duratorq diesel engines. The entry level is powered by a 1.6-litre 99 hp Duratec petrol; while the top of the class is powered by a 2.0-litre 143 hp Duratec HE engine. It is mated by a sporty 5-speed manual transmission or the very comfortable FN automatic transmission for relaxed cruising joy.

2009 Ford Edge Sport Ford launched a new factory-customized model – the 2009 Edge Sport. The Sport version joins the SE, SEL and Limited models in the range – and makes the Ford Edge the first vehicle in its segment to offer a customized model.
The 2009 Edge Sport is offered with 22-inch polished aluminum wheels or the standard 20-inch premium painted wheels with branded center hubs.
The eight-piece Edge Sport body kit includes a unique front air dam, side skirts, lower door caps and a rear skirt, all finished in body color, instead of the dark lower on other Edge models. The front air dam features integrated fog lamps and a lower grille insert. These elements combine with the unique wheels and tires to provide a sporty personality.

2009 Ford Escap
The 2009 Ford Escape is powered by the new 2.5-liter four-cylinder engine matted by a six-speed automatic transmission and delivers best fuel economy leader among all small SUVs.
For 2009 Ford also introduce Easy Fuel capless refueling, ambient lighting and standard cruise control. A 3.0-liter V-6 engine with 20 percent more horsepower and a 1 mpg fuel economy improvement also is available.
The 2.5-liter four-cylinder engine delivers 171-hp and is expected to 1 mpg in both city and highway fuel economy when equipped with the new six-speed transmission. The engine also gives a 1.7-second improvement in 0-60 mph acceleration.

2009 Ford Ka
First unveiled in 1996, the Ford Ka has finally officially entered the second generation. The new generation Ka made its world debut at the 2008 ParisAuto Show and comes with new exterior design, new interior and engines.
Ford designers have given the new Ka a fashionable, modern appearance based around the company’s ’kinetic design’ form language. A number of visual cues provide a connection to the original Ka, but with its distinctive face and chunky proportions the new model has its own unique character.
The affordable new Ford Ka is designed to be both cheap to run and kind to the environment. It uses two economical, low emission engines: a 1.2-litre 69 PS Duratec petrol engine and, for the first time on Ka, a 1.3-litre 75 PS Duratorq TDCi turbodiesel.

2009 Ford Focus
Last year’s redesign of the Ford Focus revived sales of the little car, so for 2009 Ford is looking to continue the rebirth of the Focus with a new coupe version. The hatchback’s replacement is now on sale at a starting price of $16,875.
The Coupe version will be powered by a 2.0-liter, Duratec 20 dual-overhead-cam (DOHC), and an inline 4-cylinder engine that delivers 143 horsepower when combined with a five-speed manual transmission and 140 horsepower when paired with a four-speed automatic transmission.
Also available is a super-clean, 130-horsepower Duratec 20E engine that qualifies Focus as a Partial Zero Emissions Vehicle (PZEV) in California emissions states. The 20E’s tailpipe emissions are cleaner than some hybrid gas-electric vehicles’. The Duratec 20 and 20E in Focus Coupe are mated to a five-speed manual transmission and achieve EPA-estimated fuel economy of 35 mpg highway.

2009 Ford Mustang
For 2009 the Ford Mustang celebrates its 45th anniversary with the addition of more standard equipment to the "Premium" arrays offered on both the Mustang V-6 and GT, including SIRIUS Satellite Radio, ambient lighting, satin aluminum instrument panel trim and upgraded interior trim.
The Mustang V6 coupe and convertible are equipped with a 210-hp, 4.0-liter SOHC 6-cylinder engine that is mated to a 5-speed manual transmission or an optional 5-speed automatic. The Mustang GT coupe and convertible are powered by a 300-hp, 4.6-liter 3V V-8 engine. The standard gearbox is 5-speed manual, with an available 5-speed automatic. 2009 Ford "Nelly" Nelly (the Grammy Award-winning rapper) brought his customized Ford Flex to SEMA today. His Flex is a custom-color blue car with a white roof, a modified sound system, 22-inch wheels, an exhaust system (described as "with a little bit of a rumble on it"), and a personalized interior: black Tuscany leather interior with Katzkin seats and contrast blue stitching.
According to Nelly, when he first saw the Flex he said, "Yo, that’s hot! How can I get one of those?" Ford is hoping for similar reactions from soccer moms.
2009 Ford Ranger Max Concept
Ford unveiled at the Thailand Auto Show the Ranger Max, a concept that, according to the company previews the next generation Ranger. The only question is this is a preview of which Ranger?
Ford sells to similar sized-trucks called "Ranger" to different parts of the world. Considering that the Ranger in North America has not had a makeover in a decade, let’s hope this one is for us.

The Ranger Max Concept was developed by Ford in cooperation to with Ford’s Australia-based Asia Pacific and Africa design team, led by Paul Gibson.
The concept features a bright orange high-energy color, exclusive Ranger Max sportsbar, a huge three-bar chrome grille, a customized hard tonneau cover at the rear of the vehicle and of course 18" alloy wheels.

2009 Ford Focus RS
Ford revealed all the official details, plenty of new pics, and a lot of boasting on the Focus RS. At this point it is almost like Ford of Europe is enjoying taunting us in the states with the hottest of hatches that we can’t get our hands on. So for or European audience: please snicker quietly, and if you get one, send us some video.
For starters, the Focus RS will be powered by a 2.5L 20 V DOHC RS engine that delivers 300 hp at 6500 and a peak torque of 440 NM (325 lb-ft.). The engine is mated to a specially-developed, six-speed Ford RS transmission. It shares its gear ratios with the Focus ST gearbox on which it is based, with minor modifications to bearings and clutch housing and a revised, stronger differential. Due to this modifications the RS can hit 100 km/h (62 mph) in.

2009 Ford Focus (European model)
Ford revealed the new Focus in 2008 in order to celebrate the model’s tenth anniversary. It comes with fresh, new ’kinetic design’ exterior, upgraded interior, new features and technologies. The line-up includes the new four-door saloon, the Focus Coupé-Cabriolet and the sporty flagship model Focus ST.
The new Focus features a more sporty and muscular styling with new front end with dynamic new form of the bonnet and the enlarged, trapezoidal opening of the new lower grille, plus newly sculpted headlamps.
The Focus is being offered with both gasoline and diesel engines. Standard cylinder capacities range from 1.4 to 2.0-litres, 80 hp to 145 hp respectively. All Duratec petrol engines are equipped, as standard, with a five-speed manual transmission. The ST version is powered by a 2.5-litre Duratec five-cylinder engine that delivers 225 hp at 6,000 rpm and a maximum torque of 320 Nm available throughout the range from 1,600 to 4,000 rpm.
2009 Ford Mustang GT
It may be a little puzzling why we would do a review on a car that we know is already on the way out, but we really wanted one last look at the 2009 Ford Mustang. We already know the specs on the 2010 Mustang, so we’re making sure we have the outgoing model fresh on our minds when the new one arrives on our doorstep.
To give this generation of the Mustang a proper sendoff, we made sure we got the specs right. We have a GT model with options including the 4.6-liter 300 hp V8 engine, 45th Anniversary package and glass roof.

2009 Ford Ranger (European Version) Facelift
Ford will unveil at the Geneva Motor Show the facelift version of its Ranger pick-up. This helps the design come in line with the Kuga SUV. NOTE: Ford makes two trucks called Ranger one for North America and one for Europe; this is the latter.
The new Ranger comes with a large horizontal three-bar grille, two black vertical nostrils either side of the grille plus the extended opening below the bumperline and large headlamps that wrap around each front corner create an instantly recognizable design statement. The lower bumper fascia also includes integrated foglamps.
2009 Ford iOSISMAX
Ford revealed at the Geneva Motor Show the iosis MAX concept a concept study for the next generation of Ford’s compact multi-activity vehicle (MAV) as well as a glimpse for the company’s next generation global C-car family.
The iosisMAX concept features striking exterior and interior designs based on a fresh interpretation of Ford’s kinetic design form language, new door opening concepts, lightweight materials, advanced aerodynamics, and a preview of the European development of Ford’s global EcoBoost petrol engine technology coming in 2010.
2009 Ford Fiesta Sportvan
Ford UK has put on sale starting today the new Fiesta Van. On sale from £9,025, the new Fiesta will be offered in three different versions: Fiesta Van, the new "Trend" and "SportVan".
Under the hood there is a choice of two engines: 1.25-litre 82PS Duratec 16 valve petrol unit and a frugal 1.4-litre 68PS Duratorq TDCi turbo diesel. The top-of-the-range 1.6-litre 90PS Duratorq TDCi turbo diesel is standard in the Fiesta SportVan. The closed-loop coated cDPF is optional on the 1.6-litre 90PS Duratorq TDCi turbo diesel on all series
2009 Ford F-150 SuperCre
A while ago trucks had a much simpler mission. Owners only demanded two things from their trucks: the steering wheel is connected to the wheels, and that the owner died before the truck did.
Now truck ownership has reached the premium levels. The previous requirements are still the same, but now there are more items added. Trucks are no longer just on the farm and the job site, but they are also in the corporate parking lots used for the do-it-yourself crowd who has learned how to build an addition on the house in a few weekends. So while a truck still has to be tough enough to carry the rocks and gravel in the back, it has to make sure it doesn’t wrinkle the suits up front.
A place where this is really evident is in the 2009 Ford F-150 SuperCrew Lariat that joined our fleet. Ford has almost 60 years experience assembling F-Series trucks, so there is no doubt about it’s tough as nails ability. We just didn’t expect to be so comfy in a workman’s t
2009 Ford Foc
The 2009 Ford Focus Coupe is an excellent economy car that features attractive fastback styling that will make you think twice about this car’s role as an econobox. Our Focus gives the impression of being a sports car with its Sangria Red metallic paint, large rear wing and rally inspired 17 inch premium dark painted wheels. However the exterior is only the beginning of the story, it was the interior of our $20,000 Ford Focus Coupe that made us fans of the well finished affordable method of transportation. It’s not the gauges or the synthetic door panels, but the Medium Stone leather seats and Ford’s voice commanded Sync audio system that earned our affection. These are two luxuries that you won’t find in many other $20,000 new cars.
Our Focus is powered by a 2.0 Liter Duratec 16 valve four cylinder engine that makes 143 HP when connected to a 5 speed manual transmission. The blue oval guys claim that the Coupe comes with a sport tuned exhaust as well as a sport tuned suspension, two things we thoroughly enjoyed listening to and putting through its paces. Despite the sporty nature of the Focus Coupe, Ford is already ready for the future CAFÉ standards because our car gets an EPA estimated 35 M.

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