Toyota and Honda top automotive brands in consumer perception

Automakers spend billions of dollars to promote their vehicles and build brand awareness. Yet, marketing alone does not shape consumer perception without a clear connection to the vehicles in the showroom. In the latest Auto Pulse survey conducted by the Consumer Reports National Research Center, Toyota and Honda brands ranked first and second, respectively, by dominant margins over all others. Likewise, the vehicles from those brands have consistently performed well in our testing, often ranking among the best in their classes, and have been mostly at the top of our reliability ratings over the years. Lets your journey with world car brand.............

Monday, August 17, 2009

ROLLS ROYCE


2009 Rolls Royce NGS Preview
Rolls Royce has plans for a new baby saloon that will be unveiled in 2009. The company put big hopes in this new model and expects big profit by 2011. The new model will be unveiled after the new BMW 7-Series will debut in 2008 and will go on sale in 2009. The new Rolls Royce will be a direct competitor for the Bentley Continental Flying Spur
The new "baby" saloon will be based on the same BMW F01 platform that will be used on the next 7-Series set to be unveiled in 2008. The next ultra-luxury saloon is currently codenamed the Rolls-Royce NGS (Next Generation Saloon).
During an interview at Shanghai motor show, Rolls-Royce boss Ian Robertson has revealed more details of the next saloon: "The design is finished, and the first prototypes should be running very shortly. We’ll aim to produce around 800 of them a year. That should more than double our overall sales."
As Robertson said, the new baby RR will share parts with both next generation BMW 7-Series and CS Concept, but the car "will be unmistakably a Rolls-Royce."
The NGS will measure around 5500mm, shorter than a standard Maybach, with a massive 3500mm wheelbase. Although the engineers are tinkering with Phantom-style rear coach doors, the smart money is on a more conventional entrance.

2009 Rolls Royce NGS
It will feature a conventional steel body with a minimum weight of 2300 kg. Under the bonnet you will see
BMW’s new 6.0-litre V12 engine with an output of around 544 hp. Another possibility for the next Rolls Royce is a turbocharged engine that will help it to compete with the Maybach 57 S (that has an output of 612 hp).
It will be limited to 155 mph and is expected that the 0 to 60 mph sprint to be made in 5.2 seconds.
As Robertson said, the new car will be "unmistakably" featuring automatic cruise control, adaptive cornering lights, multi-media ICE, head-up display, rear-seat entertainment, keyless entry and go, widescreen in-dash monitor, top-grade hi-fi, soft close doors and, of course, self-aligning wheel centers.
Robertson also said that the new sedan will cost just two thirds the price of a Phantom, this means around $250,000. Rolls Royce expects to deliver 2000 units in 2009, and will increase the number to 3000 units in the next years.
2009 Rolls Royce Phantom Coupe
Rolls Royce will unveil at the Geneva Motor Show the Coupe version of the luxury sedan Phantom. The Phantom Coupe version comes two years after the unveiling of the 101EX Concept unveiled in 2006. Production of the new Coupe will begin at Goodwood in the summer.
The Phantom Coupe is powered by a 6.75-litre V12 that produces 453 bhp, 720 Nm of torque and has segment-leading fuel economy. A 25 per cent increase in fuel capacity, compared to the Drophead Coupé, adds significant driving range. Agile, fast, long-legged and virtually silent, the Phantom Coupé allows both driver and passengers to emerge unruffled, even after an all-day run.
At the core of the Phantom Coupé is an advanced aluminium chassis, perhaps the single most significant component in delivering the marque’s legendary refinement. Lightweight and exceptionally strong, it impacts positively on ride comfort, handling and safety. Hand made, it requires over 130 meters of welding to create each body.
Rolls-Royce Motor Cars will unveil its new Phantom Coupé at the 78th International Geneva Motor Show on Tuesday, 4 March 2008. Production of the new car will start at Goodwood in the summer of 2008.The Coupé is the most driver-orientated model in the Phantom line. A number of subtle but significant modifications have been made that change its character. It is noticeably more dynamic, whilst still offering incredible levels of comfort.

Marrying cutting-edge technology with a beautifully proportioned, muscular body that exudes power and style, it incorporates timeless Rolls-Royce design cues in an utterly contemporary manner.
Designed to cover great distances effortlessly, the Coupé is the perfect choice for a transcontinental trip. Power is provided by the Phantom’s 6.75-litre V12 that produces 453 bhp, 720 Nm of torque and has segment-leading fuel economy. A 25 per cent increase in fuel capacity, compared to the Drophead Coupé, adds significant driving range. Agile, fast, long-legged and virtually silent, the Phantom Coupé allows both driver and passengers to emerge unruffled, even after an all-day run.Rolls-Royce Motor Cars Chief Designer, Ian Cameron, said “Rolls-Royce has always been about pace, performance and style. For the Coupé design we gave the quintessential Rolls-Royce design a dynamic twist. This adds a sense of drama to the outstanding engineering and drivability that are fundamentals of Rolls-Royce cars. The dynamic drive of the Phantom has always come as a surprise to customers and the Coupé takes it one step further.”

2009 Rolls-Royce Phantom
When Rolls-Royce announces a facelift, even a minor one, it makes news. for the 2009 model year the Phantom is enhanced to come closer in line with the sportier Phantom Coupé. This includes a new front-end that includes a streamlined front bumper and a shallower stainless steel grille.
Other new exterior features include LED door handle illumination and 21-inch cast aluminum wheels are now standard. Two further wheel options exist, both manufactured in forged alloy and available in either painted or part polished finishes.
Rolls-Royce Motor Cars is pleased to announce details of a product update to the 2009 model year Phantom and Phantom Extended Wheelbase. Building on a successful sales year in 2008, the phased introduction of a number of subtle model year enhancements will reinforce Phantom’s position as the pinnacle product of the super luxury segment.
Harmonising the front appearance of the car with that of the Phantom Drophead Coupé and Phantom Coupé, a new streamlined front bumper has been designed and integrated with a shallower grille, finished in stainless steel.Other new exterior features include LED door handle illumination and the fitting of 21-inch cast aluminum wheels as standard. Two further wheel options exist, both manufactured in forged alloy and available in either painted or part polished finishes.
Inside, rear passengers will benefit from a new RCA component input which provides auxiliary audio and visual connectivity to the 12-inch monitors mounted within the picnic tables. Further features include new front and rear door cappings with integrated grab handles and new bi-directional double reading lights in the C-pillar provide additional illumination. Rear climate control, volume control and electric window switches are now conveniently repositioned, housed in a wood veneer panel in the door.Production will commence at Goodwood in the spring.

2009 Rolls-Royce 200EX
The 200EX has been call the "Baby Rolls-Royce" throughout it’s development, and it actually lives up to the name when seen in person. The look is unmistakably Rolls-Royce, but in a much friendlier package. Where the Phantom’s tall presence makes it seem unobtainable, the 200EX’s average sedan proportions make it seem more approachable. All recent concept cars from Rolls get the "EX" (for experimental) designation. But there is very little that’s experimental with the 200EX. The car shown in Geneva is a very accurate representation of the sedan expected to hit the streets in 2010 (possibly using the historic Silver Ghost name.)
200EX has a length of 17.7 feet (5399mm) - that’s more than half a foot longer than a
long wheelbase BMW 7-Series, but almost a foot and a half shorter than its Phantom sibling (5830 mm). Keeping in line with Rolls-Royce’s current design philosophy, the 200EX keeps the tall and straight body work of the other cars in the Roller family. The 200EX also features the suicide doors that are found on the Phantom.
The interior also has the tall and flat look borrowed from the Phantom, but once again, the 200EX goes more for everyday usability. Where the Phantom seems to want to use the front seat to show off how much wood it can fit into its cars, the 200EX seems to keep a lower interior line, which should give the driver better sight lines and make the 200EX easier to maneuver.
Rolls-Royce did confirm that the 200EX is a fully functioning car with a V12 engine. It did not release power figures, but than again, that is not the Rolls-Royce way. This is the same company that does not use a tachometer, but a “power reserve” gauge instead.


2008 Rolls-Royce Phantom Drophead Coupe The two-door, four-seat convertible is a less formal interpretation of classic Rolls-Royce design. Using the lightweight rigidity of an all-aluminium spaceframe, it marries modern technology to a sleek, streamlined convertible body.
Its exterior lines echo the timeless styling of the great Rolls-Royce cars: a long bonnet, large-diameter wheels, short front and long rear overhangs and the quintessential dynamic line descending along its flanks. Inside, the design emphasises the airy openness of top-down motoring, embracing the elements and creating a stunning, social environment.
Rolls-Royce Motor Cars Chief Designer, Ian Cameron, said, “This car gave us the chance to think about the very nature of convertible motoring and in particular what it means to Rolls-Royce. Above all we were determined to make this car a joy to live with and engineered it to give years of effortless service to its owner.”
A number of features first seen on 100EX, the experimental convertible shown by Rolls-Royce in 2004, have been engineered into the new Phantom Drophead Coupé. Two of the most visually striking of these are the brushed steel bonnet and A-pillar and the teak decking for the rear hood cover. The brushed steel is machine finished to give a uniform grain before undergoing extensive hand polishing to achieve a perfect sheen. At the rear, the teak decking is treated with a carefully blended mix of oils to preserve a natural finish and a long lasting lustre that is as beautiful as it is hardy.
Front opening coach doors have been homologated for the new car and add considerably to the ease of access to the rear seat, as well as to the overall aesthetics. Unique to Rolls-Royce, the doors dramatically transform the Phantom Drophead Coupé’s looks, giving a side profile reminiscent of classic sports cars of the ‘60s. Crucially, they also aid the overall stiffness of the body as the rear hinged doors allow for an uninterrupted A-pillar.

2008 Rolls-Royce Phantom Tungsten New 21-inch forged aluminium wheels and visible exhaust tail pipes lend a particularly purposeful air to this special Phantom. On the inside is a unique interior lighting system, featuring a Starlight Headlining, which comprises several hundred fibre-optic lights embedded into perforated black leather, giving the impression of a star-filled night sky.
Smoke Grey leather seats with contrasting Navy Blue piping complement the rich rosewood veneers and tooled metal steering wheel spokes

2007 Rolls-Royce Phantom Coupe (101EX ) 101EX shares its state-of-the-art, lightweight, aluminium space frame chassis technology with the other Rolls-Royce models, albeit in a body that is shorter overall. Power comes from the Phantom’s advanced, direct-injection, 6.75-litre V12 engine, which delivers unstressed, effortless performance.
Currently there are no plans for 101EX to be put into production. It is an experimental car that explores future design directions, a showcase for the innovative design and high-tech architecture that pervade the quintessential modern Rolls-Royce car.
The handsome, low-slung body of 101EX has been created by the Rolls-Royce design team under the direction of chief designer Ian Cameron. While the space frame technology has been borrowed from the Phantom, 101EX is shorter and lower than that model: the wheelbase is 250 mm shorter and overall length is down by 240 mm. All body panels, therefore, are new.
"The design suggests tremendous, effortless power", Ian Cameron.
101EX is powered by the same 6.75-litre engine as the Phantom. Using advanced direct fuel injection with variable valve lift and timing, the V12 combines power with outstanding combustion efficiency. Designed to develop massive low-down torque, it delivers 75 per cent of its maximum pulling power at just 1000 rpm, giving the smooth, unstressed performance associated with Rolls-Royce.
"101EX is a very modern, 21st century interpretation of a classic Grand Touring coupé," says Rolls-Royce chief designer Ian Cameron.
The unique exterior design features a discreet, streamlined grille, complete with Spirit of Ecstasy mascot, that flows seamlessly back into the aluminium bonnet and windscreen surround. LED sidelight and direction indicators complement the round xenon driving lights.
Long, elegant coach doors, hinged at the rear, allow easier access to the 101EX interior than conventional front-hinged doors and add considerably to the handsome profile. Each door closes at the touch of a button.
New seven-spoke, 21-inch, forged aluminium wheels are used on the car, making them as tough and as lightest as possible.
The cosseting 101EX interior has been designed for elegance and maximum comfort for all of its occupants, featuring machined aluminium, the finest leather and exquisite rosewood and red oak veneers. Even the side and rear windows have wood surrounds.
"The interior uses traditional materials in a modern way," says Alan Sheppard who, together with Charles Coldham, was responsible for the car’s interior design. Front slim-line, bucket-style seats offer outstanding comfort. Rear seating is exceptionally spacious for a coupé, with privacy ensured by the sweeping C-pillars.
"101EX is a response to the interest expressed by current and potential Rolls-Royce clients in a coupé," says Rolls-Royce chairman and CEO Ian Robertson. "It is an experimental car only, but one designed and engineered to a high standard. It radiates refinement, performance and presence."
It is the company’s second experimental car in 24 months, following 100EX, which was seen at Geneva in 2004 and marked the company’s Centenary. "It shows that Rolls-Royce continues to operate from a position of strength, and that we are keen to explore new directions for the brand," adds Robertson.
Rolls-Royce’s first experimental car, 1EX, was built in 1919 and based on the Silver Ghost.
The styling of 101EX is more driver-focused than that of the longer Phantom. According to Ian Cameron, "It is a less formal car, more streamlined, more about the individual."
Design
"The Phantom is an awesome driver’s car, a vehicle that has amazing performance and handling with exceptional refinement, whilst the styling accentuates the spacious cabin - it is a luxury saloon, after all. 101EX is dominated by its long bonnet and the inherent power of the V12 lurking beneath. The cabin, although still spacious, is more intimate and the exterior styling reflects this," explains Cameron.
"It is a very modern car, a 21st century design that respectfully nods to the past but focuses indisputably on the future."
The roofline is lower than the Phantom’s and the glass area shallower. The streamlined styling extends to the famous grille, which is discreet and slightly reclined. "The whole shape is dynamic. It sits low to the ground and has tight proportions," says Cameron.
In contrast to production Rolls-Royce cars, 101EX’s body is made of carbon-fibre composite, albeit over the same lightweight aluminium construction seen in the Phantom. The bonnet and windscreen surround are finished in brushed aluminium, while the door handles and large, oval exhaust tail pipes are hewn from solid aluminium.
The elegant, rear-hinged coach doors are unique to Rolls-Royce. The driver and passengers step in rather than fall in backwards, as demanded in a conventional two-door coupé. The doors close automatically at the touch of a button. Grab handles are ideally placed in the rear to assist exit.
101EX is finished in dark tungsten, with matching carpets. Smoke grey leather with navy blue accents finishes the interior.
For a contemporary look, straight-grained rosewood and red oak veneers are used. This handsome polished wood is also used to frame the windows in a modern interpretation of a coach-built tradition.
The waistline of the car is high, accentuating the cocoon-like nature of the cabin and the car’s strength and safety, yet the frameless doors and pillarless body give excellent visibility. The four seats are elegant and simple. Front bucket seats are leather-upholstered, richly padded but slim. They are noticeably contoured to offer superb support. In the rear is a cosier interpretation of the Phantom’s lounge seat, a curved sofa that Sheppard describes as "intimate for two yet superbly comfortable on long journeys".
Phantom-derived ‘boulevard lighting’ provides a hospitable glow at night. In addition, the extraordinary ‘Starlight headliner’ uses fibre optics embedded in the leather headlining to give the impression of a star-filled night sky. Controlled by a dimmer, it can exude a soft glow or be raised to reading-light levels.
Interior storage space includes a parcel shelf cabinet and wood-faced rear seat stowage areas. Front door pockets tilt outwards to aid access. The luggage compartment is large and trimmed in leather to match the cabin. RR monogrammed umbrellas are stowed beneath the boot lid.
"The car is a technological tour de force, reflecting the extraordinary engineering offered in the production Phantom," says Ian Cameron. "Yet, as with the Phantom, there is a real sense of the human involvement - the hand-crafted nature of every Rolls-Royce which gives each one a personality of its own."

2007 Rolls-Royce Phantom Black
High lustre metallic Diamond Black paint is used on the body, complemented by twin silver coach lines. 21-inch alloy wheels come fitted with high performance Goodyear run flat tyres and feature unique black detailing and centre caps with RR badges, engineered to stay upright even at speed. At the rear of the Phantom Black, visible tail pipes hint at the car’s performance.
Under the bonnet the 6.75 litre V12 engine has been treated to gloss black inlet manifolds, chrome plated top covers and new black Rolls-Royce badges. The near silent motor provides 453bhp, enough to propel the Phantom Black from 0-60mph in just 5.7 seconds and on to a limited top speed of 149mph.
Inside, soft black leather upholstery is edged with Seashell piping. Black ash wood veneers are used throughout and while dark in finish, still allow the natural grain to show through. A silver pinstripe adorns each door capping. The dashboard is finished in special black metal foil with a finely embossed diamond pattern. A slightly thicker rimmed steering wheel adds to the dynamic spirit of the Phantom Black.Graeme Grieve, Sales and Marketing Director, Rolls-Royce Motor Cars, said, "Phantom Black uses a number of new Bespoke finishes and materials to create a contemporary car that blends aesthetics and engineering, emphasising the dynamic character of the car."
All 25 of the limited run of Phantom Black cars have already been allocated to customers around the world.