Toyota and Honda top automotive brands in consumer perception

Automakers spend billions of dollars to promote their vehicles and build brand awareness. Yet, marketing alone does not shape consumer perception without a clear connection to the vehicles in the showroom. In the latest Auto Pulse survey conducted by the Consumer Reports National Research Center, Toyota and Honda brands ranked first and second, respectively, by dominant margins over all others. Likewise, the vehicles from those brands have consistently performed well in our testing, often ranking among the best in their classes, and have been mostly at the top of our reliability ratings over the years. Lets your journey with world car brand.............

Thursday, August 20, 2009

LINCOLN

2010 Lincoln MKZ
Lincoln unveiled today at the Los Angeles Auto Show the new 2010 MKZ mid-size sedan. Sales will begin in spring of 2009 and production will be made at Ford’s Hermosillo (Mexico) Stamping and Assembly Plant.
New for 2010, the MKZ features a new sport version with special sport suspension tuning with stiffer springs and larger stabilizer bars, 18-inch Euroflange polished wheels, darkened grille and headlamps, and an interior with contrasting piping and unique appliqués.
Under the hood there is a 3.5-liter V-6 Duratec engine that delivers 263 hp and 249 pounds-feet of torque. It is mated to a six-speed SelectShift automatic transmission.
The new MKZ also features Lincoln signature design elements, including the split-wing grille and thinner wraparound head lamps for a wider, sportier look. Its chamfered front fascia also shares a family resemblance with the MKS, with a sculpted hood and ridges flowing into the A-pillar. In the rear, the Lincoln MKZ features a new decklid with wider LED taillamps accentuating the width of the car and separated by the Lincoln star.

2010 Lincoln MKT
The 2010 Lincoln MKT made its World debut at the North American International Auto Show in Detroit. This will be the sixth model in Lincoln’s lineup, and slot between the MKX and the Navigator.
The Ford Flex cousin will be offered with a choice of two engines: a 3.7-liter V6 that delivers 268 hp at 6,500 RPM and 267 ft.-lb. of torque at 4,250 RPM; and a 3.5-liter twin-turbocharged EcoBoost V-6 that delivers 355 hp at 5,700 RPM and 350 ft.-lb. of torque at 3,500 RPM. The upgraded EcoBoost engine should provide similar fuel economy as the standard (non-turbo) 3.7-liter engine. Both engines are mated to a six-speed SelectShift automatic transmission. The 3.5 liter version is being offered standard with AWD system, while for the 3.7 version the AWD is optional.
The MKT uses a lot of design touches that have become known throughout the Lincoln family such as the split waterfall grille, single piece rear light, and large greenhouse area. Much of the curves in the design look like they came from the same pen that gave us the surprisingly handsome MKS we had in our fleet.
2009 Lincoln MKS
With prices starting at $37,665 for the FWD version and $39.555 for the AWD version, the 2009 Lincoln MKS redefines the American luxury. Next to the other new models from Lincoln, the MKZ sedan and MKX crossover, the 2009 MKS wants to bring the Lincoln brand into its right place on the luxury market. And as a proof there are the 8,600 pre-orders that have been placed for the full-size luxury sedan. The question that remains is" Can the 2009 stand in front of its biggest competitors: Lexus GS series, Infiniti’s G35 and Cadillac’s CTS. That remains to be seen.
The 2009 MKS made its official debut at the Los Angeles auto show and sales will begin this summer. It is offered in two different versions: FWD and AWD and it’s design cues are inspired by past Lincolns models, but in a very modern way. Among those cues, Lincoln ’s signature double-wing grille, first seen in production in 1941, and more recently applied to the 2007 MKR concept car.
The Lincoln MKS is powered by a Lincoln exclusive new 3.7-liter V-6 engine. The powertrain has been derived from the proven 3.5-liter V-6 found in the Lincoln MKX, which was voted one of Ward’s 10-Best Engines for 2007.
The 3.7-liter’s larger cylinders contribute to the increase in horsepower and torque. This engine delivers 273 horsepower and 265 lb.-ft. of torque and does not require premium-grade fuel.
The 3.7-liter is mated to a six-speed automatic transmission with SelectShift® that delivers smoother shifts, better fuel economy and acceleration as well as enhanced performance feel. SelectShift, making its Lincoln debut on the MKS, allows the driver to manually select gears by moving the gear selector to the right and pushing forward to downshift and pulling back to upshift. As an added benefit, the six-speed allows the MKS to be flat-towed to a maximum speed 65 miles-per-hour.
The AWD system works in conjunction with the standard AdvanceTrac stability control system to provide additional stability by transferring torque from side-to-side.
2009 Lincoln Navigator
Lincoln unveiled the 2009 Navigator, a SUV that comes with improved fuel economy: an EPA-estimated 14 mpg city and 20 mpg highway on 4X2 models. The Navigator is powered by a 5.4 liter, three-valve Triton V-8, mated to a six-speed automatic transmission, which generates 300 hp and 365 lbs-ft of torque.
Unique software has been engineered to regulate gas consumption by using aggressive deceleration fuel shut-off delivering considerable fuel savings with no extra effort from the driver. This complex fuel strategy is being added to many Ford products to help improve fuel economy across the board – including the new 2009 Ford F-150.
For 2009 Lincoln offers three new exterior colors: Monterey Grey Clearcoat Metallic; Sangria Clearcoat Metallic and White Platinum Tri-Coat and a new package: the Monochrome Limited Edition Package for 2009 features unique badging, along with body-color exterior accents including lower grille, lower bodyside cladding, and power folding heated memory mirrors. This package is offered in four monochromatic exterior treatments: White Platinum Tri-coat, Black Clearcoat, Vapor Silver Clearcoat Metallic and Stone Green Clearcoat Metallic. Inside, the package includes unique black carpet and floor mats, Ebony wood trim, and unique Stone or Camel seats with black leather inserts and black piping.
2009 Lincoln MKS AWD
There is a design revolution going on at Lincoln. They are showing that American luxury does not have to come in an old-person style package. It started with the MKZ’s waterfall grill and angular shapes, and now the new MKS is going for the long-nose, short trunk lid look that is characteristic of sport sedans. This is a language that BMW and Infinity speak well, but the softer ride of the Lincoln shows that it is really putting Lexus in its crosshairs.
Lincoln has a hard line to follow. It needs to make sure that is can still satisfy its current customer base of usually older people while attracting younger buyers to the brand. This means walking a fine line of making a sleek design that’s not too radical, and an interior that’s innovative but not too complicated. With the MKS, it seems to have found the right mix.
2009 Lincoln C concept
Looks like Lincoln sees its future in the crossover segment. After showing the production version of the 2010 MKT at the Detroit Auto Show, it showed off the little C concept.
This is a departure for Lincoln who’s line up has traditionally been larger cars. The crossover takes Lincoln’s hallmark styling cues such as the rounded nose with waterfall grille. In fact, this is almost like an MKT that got its rear end chopped off. The whole design of the car is rumored to fit over the European Focus’ global C1 platform.
Under the hood Lincoln placed the new 1.6-liter EcoBoost engine that delivers 180 hp and 180 ft.-lbs. of torque. Fuel economy is rated at 43 mpg on the highway.
The name of this car may not be very clever, but it could be very telltale. The concept is named after C-sized car segment which is refers to compact cars. This designation is used more as an industry inside term in the U.S., and is more known in Europe. Could this car (that rides on a global platform) be a vehicle Ford is looking at more for Europe than the home market?