Toyota and Honda top automotive brands in consumer perception

Automakers spend billions of dollars to promote their vehicles and build brand awareness. Yet, marketing alone does not shape consumer perception without a clear connection to the vehicles in the showroom. In the latest Auto Pulse survey conducted by the Consumer Reports National Research Center, Toyota and Honda brands ranked first and second, respectively, by dominant margins over all others. Likewise, the vehicles from those brands have consistently performed well in our testing, often ranking among the best in their classes, and have been mostly at the top of our reliability ratings over the years. Lets your journey with world car brand.............

Monday, August 17, 2009

SATURN

2009 Saturn Vue Green Line 2 Mode The all-new 2009 Saturn Vue Green Line 2 Mode, the first front-wheel-drive compact SUV in the world powered by General Motors’ two-mode hybrid technology, is designed for customers who want the outstanding fuel savings of an advanced hybrid and the full power and towing capability of an SUV. The Vue Green Line 2 Mode was unveiled today at the North American International Auto Show.
The Vue Green Line 2 Mode will deliver an estimated 50-percent fuel economy increase over the non-hybrid V-6 Vue. It also is expected to have a driving range of more than 500 miles (800 km).In addition, the Vue Green Line 2 Mode’s 3.6L VVT V-6 engine with direct injection technology ensures there are no trade-offs between performance and fuel economy. Acceleration time from 0-60 is expected to be around 7.3 seconds, and the maximum towing load will be 3,500 pounds (1588 kg).

Saturn Vue Green Line 2 Mode
Production is slated to begin in late 2008.“The Saturn Vue Green Line 2 Mode challenges the notion that a compact SUV can’t be both powerful and efficient,” said Jill Lajdziak,
Saturn general manager. “Customers tell us they want a compact SUV that will respect the environment and save money at the gas pump, but they don’t want to give up performance and utility. We’ve responded with the Vue Green Line 2 Mode.”The 2009 Saturn Vue Green Line 2 Mode sports the same European-inspired design language of the non-hybrid Vue, completely redesigned for the 2008 model year. Subtle exterior changes include “2 Mode” badging on the front doors and rear liftgate; and lightweight aluminum alloy wheels and low-rolling resistance tires that enhance fuel economy. The Vue Green Line 2 Mode’s appearance is further accented by chrome door handles, chrome dual exhaust tips and chrome skid plates on the front and rear lower fascia.
Saturn Vue Green Line 2 Mode
The Vue Green Line 2 Mode features technologies and refinements in the fuel and exhaust systems that classify it as a Partial Zero Emissions Vehicle (PZEV) in the state of California and other states that have adopted California’s motor vehicle emissions rules. When it arrives in dealer showrooms in the fourth quarter of 2008, the Vue Green Line 2 Mode will be Saturn’s third hybrid, joining the Vue Green Line 4-cylinder hybrid SUV and the Aura Green Line sedan.The Vue Green Line 2 Mode is GM’s first application of two-mode technology on a front-wheel-drive vehicle. The system is currently on the V-8-equipped
Chevrolet Tahoe 2 Mode and GMC Yukon 2 Mode full-size SUVs, and becomes available in 2008 on the Cadillac Escalade 2 Mode luxury SUV and Chevrolet Silverado 2 Mode full-size pickup.
2009 Saturn Sky
Saturn revealed the 2009 Sky and Sky Red. For 2009, Saturn adds three new colors, a new wheel and enhanced OnStar technology with Bluetooth hands-free telephone connectivity. Two new promotional packages also are added.
The 2009 Sky is powered by a 2.4L DOHC Ecotec engine with variable valve timing, producing 173 hp and 167 lb.-ft. of torque. It also features electronic throttle control (ETC) for remarkably precise engine control and response.

The Red Line performance model is powered by an Ecotec turbocharged 2.0L engine, the most powerful production engine in the Ecotec family. It produces 260 hp at 5,300 rpm and 260 lb.-ft. of torque from 2,500 to 5,250 rpm, making it GM’s highest specific output engine ever at 2.1 horsepower per cubic inch of displacement (130 hp / per liter).
For 2009, Sky gets new, 18-inch by 8-inch five-spoke painted aluminum alloy wheels (polished or carryover wheels with chrome finish are available). Sky Red Line gets a polished aluminum alloy wheel with an optional chrome wheel (interim ’09 model year). Also for 2009, Evening Blue, Ruby Red and a promotional color in limited availability, Hydro Blue, replace Midnight Blue, Bluestone and Carbon Flash as exterior color choices.
Two new promotional packages, the Ruby Red Limited Edition and the Hydro Blue Limited Edition, include a new 18-inch split-spoke aluminum alloy wheel.
Saturn’s popular Sky roadster, the first Saturn model in the brand’s aggressive product renaissance, emphasizes a bold, European-inspired look and fun, responsive driving. The affordable performance roadster enters its third model year of wooing enthusiasts who want a sports car that doesn’t break the bank.Built on GM’s global rear-wheel-drive compact performance platform, the Sky features a striking profile and sophisticated interior design. For 2009, Saturn adds three new colors, a new wheel and enhanced OnStar technology with Bluetooth hands-free telephone connectivity. Two new promotional packages also are added.


2009 Saturn Aura
For 2009, the Saturn Aura midsize sport sedan demonstrates that fuel efficiency-minded customers don’t have to sacrifice uplevel amenities such as a six-speed automatic transmission, leather seating, alloy wheels and Bluetooth hands-free phone connectivity, as a new 2.4L four-cylinder Aura XR model joins the Saturn family.
Saturn also has good news for those seeking to go further on a gallon of gas: Both Aura XE and XR four-cylinder models achieve EPA fuel economy of 33 mpg highway and 26 mpg city/highway combined, the segment’s highest non-hybrid fuel economy.
Other enhancements to the Aura lineup for 2009 include standard StabiliTrak electronic stability control on every model and an efficient six-speed transmission on every model except the Aura Hybrid.The four Saturn Aura models include: the 2.4L I-4 XE and XR; the 3.6L V-6 XR and the 2.4L I-4 Aura featuring the affordable GM Hybrid system.
“At Saturn, we’ve rethought the sport sedan by making one that gets the best non-hybrid highway fuel economy in its class, but still has all of the room, style and comfort our customers want,” said Jill Lajdziak, Saturn general manager. “Gas station operators might not like the ’09 Aura, but our customers certainly will.”To further enhance fuel savings and provide a more engaging driving experience, the all-new four-cylinder XR is equipped with a six-speed automatic transmission with TAPShift, a feature that allows drivers to manually change gears with steering wheel-mounted paddles.The Aura is the flagship vehicle in Saturn’s recently revamped car lineup, blending the brand’s European-inspired design language and high levels of refinement with its trademark customer-centric purchase and ownership experience.


2009 Saturn Astra
Since 2004, General Motors has sold this version of the Astra around the world through different companies like Opel, Vauxhall and Holden. Last year Saturn got its own version of the world car. For 2009 the Astra gets updated to keep it in line with its foreign cousins.
The Saturn Astra is offered in three-door and five-door models, each featuring a taut, European derived suspension that delivers a sharp, responsive driving experience. Power comes from a 1.8L, 138 hp four-cylinder engine, and highway fuel economy for the manual transmission-equipped Astra is rated at 32 mpg; 30 for Astras with the available automatic.
The Saturn Astra comes in two trim levels (XE and XR) for five-door models, and a single trim (XR) in the three-door configuration.
Press release after the jump.<>

Saturn Vue Saturn today introduced the all-new 2008 Saturn Vue, a compact five-door crossover vehicle with European design and sporty ride and handling. The vehicle was revealed at the Greater Los Angeles International Auto Show.
The new Vue is the latest Saturn model to showcase the brand’s new design character and intensified focus on driving characteristics. When it becomes available in the second quarter of 2007, it will be the fourth all-new Saturn model since the beginning of 2006 calendar year. The other all-new models are the Sky roadster, Aura sedan and the larger Outlook crossover utility.
“The 2008 Saturn continues the product revitalization at Saturn,” said Saturn General Manager Jill Lajdziak. “The all-new Vue is versatile, technologically advanced and loaded with safety equipment. Saturn customers will be as pleased with the vehicle as they are with the customer treatment they’ve always received at their Saturn retailer.”

Saturn also confirmed that it will continue to offer the Green Line hybrid version of the Vue, beginning later in the 2008 model year. When it debuted in the 2007 lineup, the Vue hybrid was the first vehicle to use GM’s new affordable hybrid powertrain.
In addition to the hybrid, the new Vue will be available in XE, XR and Red Line trim levels. These models will offer a wide range of powertrains, including a more powerful four-cylinder engine, and two V-6 choices mated to six-speed automatic transmissions. Later in the model year, a five-speed manual transmission will be available. All-wheel drive is available with both V-6 engines.


Saturn Vue Red Line Saturn announced a new variant of the completely redesigned 2008 Vue crossover utility at the Chicago Auto Show: the performance-tuned Red Line
The Red Line builds on the new Vue’s bold styling with an aggressive front-end design, including a large, lower air opening and projector beam fog lamps. The rear of the vehicle features a special fascia, spoiler and chrome exhaust tips. A lowered suspension, 18-inch alloy wheels and Red Line badges complete the performance-inspired appearance.

From a performance perspective, the Red Line comes with standard tap up/tap down transmission control and sport-tuned ride and handling. It is powered by a dual overhead cam 3.6L V-6 VVT engine that delivers 250 horsepower (186 kW) at 6,500 rpm and 243 lb.-ft. (329 Nm) of torque at 4,400 rpm. The engine is mated to a six-speed automatic transmission. The Vue Red Line will be available in front-wheel drive or all-wheel drive.
Interior modifications include a Red Line-only Ebony interior, including black leather sport seats with suede fabric inserts. The vehicle also features Red Line-logo instrument cluster graphics and embroidered floor mats.


Saturn Astra Saturn announced the addition of the all-new 2008 Astra to its lineup, bringing a decidedly European flavor to the North American compact car market. It is packed with a wide range of standard equipment and safety features, and delivers sporty performance with very good fuel economy.
The Saturn Astra will be offered in three-door and five-door models, each underpinned by a taught, European-bred suspension that delivers a sharp, responsive driving experience. Power comes from a 1.8L Ecotec four-cylinder engine that is both energetic and economical, delivering 140 horsepower (104 kW) and up to 34 mpg** on the highway.

“In Europe , the Astra’s combination of style, performance, safety technology and fuel efficiency have made it a hit with owners and auto critics alike,” said Jill Lajdziak, Saturn general manager. “Now, Saturn is bringing the newly restyled Astra to North America and marrying it with our celebrated customer experience.”
The Astra will go on sale in the fourth quarter of this year. It is the fifth product in a complete revamp of Saturn’s product lineup. In fact, when the Astra hits showrooms, the “oldest” vehicle in Saturn’s portfolio will be the Sky roadster, which debuted in March 2006. Other new models include the all-new Aura sedan, the redesigned Vue compact crossover – including the Vue Green Line hybrid – and the Outlook crossover.
“It’s not a stretch to say Saturn is all-new,” said Lajdziak. “The Astra rounds out our portfolio with a smart-driving, well-equipped small car that shares the European designs evident in all our new vehicles.”
Product highlightsSaturn offers two trim levels (XE and XR) for five-door models, and a single trim (XR) in the three-door configuration, which was created with more enthusiastic drivers in mind.
The standard powertrain combination in all models is the 1.8L Ecotec DOHC four-cylinder engine, which is paired with a five-speed manual transmission. The Ecotec engine is enhanced with variable valve timing to optimize power output and fuel efficiency. A four-speed automatic transmission is optional on all models.



Saturn Vue Green Line hybrid Saturn announced a new variant of the completely redesigned 2008 Vue crossover utility at the Chicago Auto Show:the affordable, fuel-saving Green Line hybrid.
The 2008 Vue Green Line hybrid will continue to provide consumers with an affordable hybrid that also provides uncompromised utility.
The hybrid system on the Vue Green Line combines sophisticated controls with an electric motor/generator mated to a 2.4L four-cylinder engine and a modified four-speed automatic transmission. The system saves fuel by p roviding an electric power assist during acceleration; shutting off the engine at idle; early fuel cut-off during deceleration and capturing electrical energy through regenerative braking. Fuel economy figures for the 2008 Vue will be announced later.
The 2008 Vue was first shown last November at the Greater Los Angeles International Auto Show, as an uplevel XR model. At the show, Saturn also announced it will offer a version of the Vue Green Line with GM’s new two-mode hybrid system, in the third quarter of 2008 . This system will provide a 45-percent improvement in fuel economy compared to its non-hybrid counterpart.
Additionally, General Motors committed to producing a plug-in version of the Vue Green Line that will double the fuel economy performance of any SUV currently on the market. No date has been set for the introduction of the plug-in hybrid, but it is a top priority for the company.
The Vue XR (and base-level XE) will arrive at Saturn retailers this spring. The Vue Red Line will arrive in the third quarter of 2007 and the Vue Green Line hybrid will arrive in the fourth quarter of 2007.

2008 Saturn Vue XR A compact five-door crossover vehicle with European-inspired design and sporty ride and handling, the 2008 Vue is the latest Saturn model to showcase the brand’s new design character and intensified focus on driving characteristics. The Vue also reinforces Saturn’s commitment to safety by offering a comprehensive list of safety-enhancing features.
“The 2008 Vue continues the product revitalization at Saturn,” said Saturn General Manager Jill Lajdziak. “The all-new Vue is versatile, technologically advanced and loaded with safety equipment. Saturn customers will be as pleased with the vehicle as they are with the great customer treatment they’ve always received at their Saturn retailer.”The 2008 Vue is available in XE and XR trim levels, as well as the performance-inspired Red Line and Green Line hybrid models. When it was introduced in the 2007 lineup, the Vue hybrid was the first vehicle to use GM’s new affordable hybrid powertrain.
2008 Saturn Vue XR
Vue’s broad lineup will offer a wide range of powertrains, including a more powerful four-cylinder engine, and two V-6 choices mated to six-speed automatic transmissions.The ’08 Vue is the fourth all-new Saturn model since the beginning of the 2006 calendar year. The other all-new models are the Sky roadster, Aura sedan – voted the 2007 North American Car of the Year – and the larger Outlook crossover utility. The Saturn Astra small car joins the lineup this fall, completing a comprehensive revitalization of Saturn’s portfolio in less than two years.


2008 Saturn Astra Tuner With its lean, taught bodywork stretched over a long wheelbase and wide track, the all-new Saturn Astra has an undeniably sporty stance. Fortunately, its European-inspired driving dynamics and energetic 1.8L Ecotec engine back up those aggressive good looks with commensurate performance, making the Astra prime material for all-out tuner treatment.
Saturn got the ball rolling at SEMA with the Astra Tuner, a concept vehicle that applies some of the latest bolt-on performance and appearance components to show what’s possible with this all-new compact. The Astra Tuner is based on a production XR three-door and features approximately 20 more horsepower and a lowered ride height. Numerous exterior enhancements – including 19-inch wheels –give the car a racier look. It may be the first, but this unique Saturn certainly won’t be the last personalized Astra.


2008 Saturn Vue Plug-in Saturn announced today at the North American International Auto Show that production will may begin as soon as 2010 on a plug-in hybrid electric version of the Saturn Vue Green Line, expected to be the first regular production plug-in hybrid electric vehicle. Depending on a consumer’s drive cycle, the Vue plug-in hybrid will be the most fuel-efficient vehicle offered by a major automaker.
This Vue Green Line will use a modified version of GM’s two-mode hybrid system and plug-in technology, a lithium-ion battery pack, highly efficient electronics and powerful electric motors to achieve significant increases in fuel economy. When the lithium-ion batteries are fully charged, the Vue plug-in hybrid will potentially double the fuel efficiency of any current SUV. After electric-only propulsion depletes the lithium-ion energy storage system to a specified level, the battery is replenished by utilizing the two-mode hybrid system’s electric motors and regenerative brake systems.
“We announced late in 2006 that a plug-in hybrid electric vehicle was a top priority, and the fact that we’re now announcing production timing to bring the industry’s first plug-in to market, while tackling many technology hurdles along the way, demonstrates our commitment to diversifying from petroleum and reducing emissions,” said Saturn General Manager Jill Lajdziak.In early testing, the Vue Green Line plug-in hybrid is capable of electric-only propulsion for more than 10 miles at low speeds. At higher speeds or when conditions demand it, such as brisk acceleration, a combination of engine and electric power or engine power-only drives the vehicle.The vehicle’s lithium-ion batteries can be fully recharged in four to five hours by simply connecting the vehicle to any standard 110V household electrical outlet. The connection port on the vehicle will be integrated into the front fender. By recharging rather than refueling, the Vue Green Line plug-in hybrid reduces petroleum consumption.


2008 Saturn Aura HCCI prototype
General Motors demonstrated its progress on developing a future advanced engine technology for consumers that squeezes more miles per gallon of gas and reduces emissions. GM engineers have brought the advanced combustion technology from the laboratory to the test track and, now, to the highway in a driveable concept vehicle - a Saturn Aura equipped with homogenous charge compression ignition (HCCI).
GM demonstrated its latest progress with the HCCI technology during a media test-drive program in the Washington, D.C. and the New York City areas. Journalists drove the HCCI-enabled Aura concept on public roads to get a real-world feel for the efficient and low-emissions engine. HCCI provides up to a 15-percent fuel savings when combined with several additional advanced technologies, while meeting current emissions standards.
The Saturn Aura concept vehicle is capable of operating in HCCI mode during idle, in addition to highway driving. The HCCI operation at idle represents a significant technological advance that GM engineers believe could be the first for the industry. The breakthrough enables a wider range of HCCI operation, extending the efficiency-enhancing benefit of the technology.
The Saturn Aura prototype operates on HCCI at idle, and up to approximately 55 mph, transitioning to spark ignition at higher vehicle speeds and during heavy engine load. An extended range for HCCI operation is intended as further refinements to the control system and engine hardware are made."By achieving HCCI operation at idle, we have eliminated a significant hurdle in our development of this very important fuel-saving technology," said Tom Stephens, executive vice president, GM Global Powertrain and Global Quality. "We are beginning to see how we can make this technology a real benefit for consumers. By combining HCCI with other advanced gasoline engine and control technologies, we can deliver a good fuel savings value for consumers."
How HCCI works
HCCI, along with other enabling advanced technologies, approaches the engine efficiency benefit of a diesel, but without the need for expensive lean NOx after-treatment systems. Its efficiency comes from reduced pumping losses, burning fuel faster at lower temperatures and reducing the heat energy lost during the combustion process. Consequently, less carbon dioxide is released because the vehicle’s operation in HCCI mode is more efficient.

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