Toyota and Honda top automotive brands in consumer perception

Automakers spend billions of dollars to promote their vehicles and build brand awareness. Yet, marketing alone does not shape consumer perception without a clear connection to the vehicles in the showroom. In the latest Auto Pulse survey conducted by the Consumer Reports National Research Center, Toyota and Honda brands ranked first and second, respectively, by dominant margins over all others. Likewise, the vehicles from those brands have consistently performed well in our testing, often ranking among the best in their classes, and have been mostly at the top of our reliability ratings over the years. Lets your journey with world car brand.............

Thursday, August 20, 2009

MAYBACH

2010 Maybach Zeppelin
Sometimes a Maybach with a base price of $343,250 is just not exclusive enough. For those ultra-elite who only can breathe the rarefied air, Maybach is raising them to Zeppelin level.
Mercedes is bringing the 2010 Maybach Zeppelin to Geneva Motor Show in March. Maybach first used the Zeppelin name in the 1930s, when dirigible’s name symbolized modern luxury. Now the name’s resurrection will be used to get more in touch with old-world elegance. From the outside, the luxury brand’s new top-of-the-range model can be recognised by its two-tone special paint finish - a mix of “Rocky Mountains” light brown and “Taiga” black, but customers can choose whatever they want. Other features include unique 20-inch wheels, special “California” beige leather upholstery, and a set of silver champagne flutes.
The 6.0-liter biturbo V12 has also been upgraded 28 hp to now make 640 hp and 738 lb-ft of torque. All this extra luxury does of course come at a price: €406,000 for the Maybach 57 Zeppelin and €473,200 for the Maybach 62 Zeppelin. At today’s rates, that’s about $524,000 and $610,000 respectively. While the price alone will ensure exclusivity, Mercedes says the Zeppelin edition will be limited to 100 units.
2009 Maybach Landaulet
Maybach revealed today the 2009 Landaulet - the world’s most exclusive open-top luxury saloon. First revealed as a concept in November 2007, the new Landaulet will go on sale in autumn 2008 at a price of EUR 900,000 (or US$ 1.35 million).
The 2009 Landaulet is powered by an uprated V12 engine, developed for the Maybach 57 S and the Maybach 62 S. Thanks to twin turbochargers, the V12 engine develops 612 hp from a displacement of 5980 cc.
The Maybach Landaulet is based on the Maybach 62 S – which can claim to be the world’s most powerful series-produced chauffeured saloon. Maybach technicians have removed the rear roof module in order to afford passengers an unobstructed view of the sky above. The side walls have been invisibly reinforced with an integral tubular steel structure. As these measures have not altered the silhouette of the luxury saloon, the generously dimensioned doors and the complete interior with reclining seats remain unchanged.
2008 Maybach 62S Landaulet
With this study of an open-top landaulet, Maybach has re-enlivened the great art of building majestic automobiles. True to the tradition of exclusive landaulets, the roof of this sparkling white one-off study can be opened fully at the rear, while the chauffeur’s compartment remains completely enclosed. The passengers are then able to enjoy the clear, blue sky above. Seated in opulent armchairs upholstered in white leather, they are treated to a majestic open-air experience currently unrivaled by any other automobile in an environment of the utmost luxury and exquisite style
Romance close to the heart of nature is harmoniously combined with the ultimate in comfort and technological sophistication. With this unique study, Maybach is once again demonstrating its expertise in building the world’s most exclusive luxury cars.
Large folding roof for passengers in the rear
In technical terms the Landaulet study is based on the Maybach 62 S – which can claim to be the world’s most powerful series-produced chauffeured saloon. Maybach technicians have removed the rear roof module in order to afford passengers an unobstructed view of the sky above. The side walls remain, and have merely been invisibly reinforced with an integral tubular steel structure. As these measures have not altered the silhouette of the luxury saloon, the generously dimensioned doors and the complete interior with its reclining seats remain unchanged.When closed the black soft-top of the Landaulet rests on the frame formed by the roof bows, and is wind and weather-proof. When requested by the passengers, the chauffeur operates a switch in the centre console. The roof then opens electro-hydraulically and is gently deposited on the parcel shelf in the rear, together with its integral rear window of single-layer safety glass. Opening and closing the roof takes 16 seconds. The chauffeur is able to enclose the folded roof with a fitted leather cover, which both conceals the roof mechanism from view and completes the overall picture of outstanding elegance.

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