Toyota and Honda top automotive brands in consumer perception

Automakers spend billions of dollars to promote their vehicles and build brand awareness. Yet, marketing alone does not shape consumer perception without a clear connection to the vehicles in the showroom. In the latest Auto Pulse survey conducted by the Consumer Reports National Research Center, Toyota and Honda brands ranked first and second, respectively, by dominant margins over all others. Likewise, the vehicles from those brands have consistently performed well in our testing, often ranking among the best in their classes, and have been mostly at the top of our reliability ratings over the years. Lets your journey with world car brand.............

Thursday, August 20, 2009

LAND ROVER

2010 Land Rover LR4 (Discovery 4)
New York was the place for Land Rover to overhaul almost its entire line. After the 2010 refreshes to the Range Rover and Range Rover Sport, it showed off the 2010 LR4.
While the name LR4 is new to Land Rover, it’s just to signify the fourth generation of the Discovery (it’s still called Discovery outside of North America.) Just like the other two Land Rover stylings, the idea with the LR4 is smooth out and simplify. Outside this includes a more aerodynamic front bumper and a new LED light cluster. Inside there are new materials with a more ergonomically friendly layout.
The LR4 will also get the the new 5.0-liter V8 engine that has gone to both Range Rover models. Unlike the Rangers, this Land Rover will not get the supercharged version. The engine is rated at 375 bhp and 375 lbs/ft torque, which gives the LR4 a 0 to 60 mph time of 7.5 seconds.
2009 Land Rover LR3
Land Rover unveiled at the New York Auto Show the 2009 LR3, a SUV that revolutionized the mid-priced SUV category with its impressive technology and sophistication, unstoppable off-road strengths and poised on-road performance. For 2009 the LR3 will be offered in only one model and two optional trim levels (HSE and HSE LUX). Minor refinements include a new wheel option, body color and interior enhancements.
Check the new features added to the LR3 after the jump.

2009 Land Rover Range Rover Autobiography Edition
Land Rover will unveil at the British Motor Show a high-specification version of its Range Rover model. The new special edition is called "Autobiography" and will be priced at £72,995.
The new flagship receives more leather upholstery than any Range Rover before. What’s more, this luxurious semi-aniline leather is from the very best hides, which, after minimum processing, will age over time to give the truly unique character.
The Autobiography’s fascia, door casings, door bins, seats and center console are all finished in leather, complementing the traditional interior wood. The steering wheel is leather-wrapped, the leather-topped fascia has a softer, more luxurious feel, and even the floor mats are edged with leather.
The 2009 Range Rover Autobiography also offers new 20-inch diamond-turned twin-seven-spoke alloy wheels, new paint colors and an optional half wood steering wheel with matching gearshift insert.

2009 Land Rover LR2 HSE
Land Rover sells cars more on its image that ability. These SUVs are great off-roaders, but rarely do you catch their owners forging a stream or survey open land. Instead, owners demand luxury and handsome looks.
Land Rover first tried to give the U.S. a small SUV by adapting the Europe-only
Freelander for North America. By the time the car first appeared here in 2002 it was already six years old and showing its age. Sales were slow, and Land Rover learned ts lesson.
Starting in 2007, Land Rover had a new Freelander they renamed LR2 for North America. This had much better materials, more features, and looked a lot more like the up-market Range Rover.

2009 Land Rover Range Rover Westminster
Land Rover unveiled at the Geneva Motor Show the limited edition Range Rover ’Westminster’. It will be built in only 300 units and sales will begin at the end of March.
This special edition adds 20" Diamond Turned wheels, an exterior design pack, ’Westminster’ tailgate badging, half wood steering wheel and stainless steel accents to the brake and accelerator pedals.
It will be available in either Santorini Black or Stornoway Grey with Ivory/Jet or Jet/Jet interior color and prices will start from £62,995.

2009 Range Rover Sport Stormer
Land Rover Australia has revealed a new styling package inspired by the 2004 Range Stormer Concept Car. Available only for the 2009 Range Rover Sport TDV8 or Supercharged models the Stormer kit is priced at $9,990.
The package includes: Stormer front and rear bumpers, extended rear spoiler, body colored side cladding, rectangular, chromed, exhaust finishers, honeycomb radiator grille and front Park Distance Control (PDC).
For the exterior colors customers can choose from: Santorini Black, Alaska White or Stornoway Grey.
2009 Range Rover HSE
While there are plenty of luxury SUVs out there, only a few have cut their teeth on a crowd that actually goes off road. In fact, there are only three that are still in production that come to mind: Mercedes G-Class, Toyota Land Cruiser and Land Rover’s Range Rover (the Hummer H1 is long gone).
The difference between the three is who buys them. The G-Wagon is for those likely to take over a small country, and the Land Cruiser is for those who are likely to take aid to a small country. The Range Rover leads a more sedate life. It’s for people who may like to go for a small ride in the country…

2009 Land Rover Defender Fire and Ice
Fire and Ice, honestly speaking, those are the last two words that we would ever associate with a vehicle. However, the people over at Land Rover believe that they will be selling like hotcakes. They must know something from over 60 years of building off road vehicles, so we’ll leave it at that for now.
In the now Indian automaker’s defense, Fire and Ice are actually two editions of Land Rover’s stripped down off road machine, the Defender. A stark contrast in a sea of pimped Luxury SUV’s with excessive amounts of unnecessary accessories. Let’s face it; we see vehicles like the
Hummer H3, the Cadillac Escalade and Mercedes G-Wagen rolling along our highways sporting shiny grills and ridiculously large wheels and ultra low profile tires, with their owners not even considering stepping off the beaten path. Despite the current trend, the Defender chooses to remain as simple and as basic as possible.
If you look at it from the outside, you might mistake the modern day Defender for a car that has been since before you were born. That’s partly true, considering that the Defenders frame design goes all the way back to 1948, and unlike almost every other car on the face of the planet, the Defender is still built by hand.

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